Your fiercely passionate team of YouTube specialists.

Helping you focus on producing incredible content while we handle your YouTube channel’s growth, revenue, and visibility.

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Managing a YouTube channel doesn’t have to be difficult.

Although it’s challenging to navigate the ever-changing media landscape, you don’t have to do it alone.
With The Polar Bears at your side, you’ll always be ahead of the trends, aware of insights that matter, and working with clear strategies that drive results.

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Working with The Polar Bears has been transformative to our YouTube business. Their unique pricing model, exceptional customer service, and seamlessly efficient workflows have allowed us to scale our distribution to new levels.

Mike Gould
SVP, Digital - Cineflix

Thanks to their expertise across monetisation, analytics and operations, Elliot and his team have helped us unlock long-term revenue opportunities and building internal capabilities to reach operational excellence. I'm looking forward to continuing our Partnership with the Polar Bears for the years to come!

Yannick Ferrero
SVP, Digital/AVOD Distribution - Hasbro Entertainment

The Polar Bears are a fantastic and useful YouTube consultancy partner. Their professionalism, collaboration, and expertise have been invaluable in rapidly expanding our digital strategy.

Dan Lewsey
Global Head of Digital - Banijay Kids & Family
Tailored to you

Say goodbye to traditional agency models.

You won’t face rising fees or bloated costs when working with us. Instead, you’ll find a partner dedicated to scaling your YouTube revenue in a way that actually makes sense for today’s digital landscape.

Flexible
Always Fair
Focused on your growth
Our divisions

And say hello to specialist expertise.

We’re more than just a service provider; we’re a team of media specialists and content experts, dedicated to achieving one goal: elevating your YouTube presence.

DataOps

Leveraging data for strategic YouTube growth.

BrandOps

Redefining YouTube engagement with creative brand strategies.

RevOps

Driving YouTube revenue with expert-driven strategies.

Meet our dedicated team of YouTube experts.

Your trusted digital specialists, driven by education, curiosity, and collaboration.

Elliot Baum
Founder
Elliot Baum

Elliot Baum

Founder

With over 15 years in digital media, Elliot is a YouTube revenue expert helping broadcasters, production companies, and creators grow their audiences and maximise monetisation. Starting his career at Maker Studios, he managed media and monetisation for top creators like PewDiePie and KSI before leading Disney’s digital commercial advertising across EMEA. His expertise spans audience development, content strategy, and sales enablement, shaping the future of digital-first media businesses. As the founder of The Polar Bears, Elliot drives innovative strategies that help media companies thrive in an ever-changing landscape. Known for his analytical approach and industry insight, he ensures clients stay ahead in the evolving world of digital content.

Charlie Matthews
Marketing Manager
Charlie Matthews

Charlie Matthews

Marketing Manager

With a background in graphic design and a master’s in Strategic Advertising and Marketing Communications, Charlie combines creative thinking with a strategic mindset. Since joining The Polar Bears straight out of university, Charlie has helped shape the company’s distribution service — which now supports over 1,500 YouTube videos each month. In addition to overseeing brand marketing, Charlie contributes to product development and marketing efforts, helping projects run smoothly and effectively.

Dhanya Nair
Data Engineer
Dhanya Nair

Dhanya Nair

Data Engineer

Coming from a background in Mathematics and Data Science, Dhanya brings a unique blend of analytical expertise and problem-solving skills to the team. Dhanya, who is the Data Engineer at The Polar Bears, leverages five years of experience as a data analyst to enhance the company’s data-driven decision-making processes. Known for a keen problem-solving ability and a collaborative spirit, Dhanya adds both technical depth and a dynamic presence to the workplace.

Imogen Baum
Client Partner
Imogen Baum

Imogen Baum

Client Partner

With 9 years of experience in digital media and a strong focus on YouTube, Imogen plays a key role at The Polar Bears. She manages client relationships, oversees smooth financial operations, and supports a wide range of administrative functions. When she's not keeping things running behind the scenes, you’ll likely find her giving well-deserved cuddles to the office dog, Olive.

Our core values

Devoted to unlocking new revenue streams.

Everything we do is underscored by an unwavering commitment to your YouTube success.

Education

From day one, we’ve always been dedicated to teaching you everything you need to thrive independently.

Curiosity

Our inquisitive mindset is what motivates us to uncover and craft tailored growth strategies.

Collaboration

With our growing global presence, we believe close collaboration is the key to success.

Passion

As YouTube specialists, we’re fiercely passionate about helping you monetise your media.

Navigating change in a dynamic media landscape.

Just like polar bears, we thrive in evolving climates. And unlike traditional agencies, we’re not afraid of sharing our tactics.

Instead, we place our focus on education, equipping businesses with the necessary expertise to thrive on their own. Curious about how we became YouTube specialists?

Ready to work with true YouTube specialists?

Break the ice today and let’s begin exploring your channel’s full potential.

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