Stop guessing and start earning with our data-driven consultancy services focused on revenue optimisation.

Consultancy Services

Refined over time, our methodology offers a proven and distinctive approach to extracting the maximum value from your IP and audience data.

Packaging

Packaging is the core of your business offer. It's all about scale, content, and IP. We refine your commercial strategy to tailor products for your audience.

Packaging encompasses scale, content, and IP. We optimise your strategy for your audience.

Positioning

We craft tailored solutions and messages for specific partners. Together with our strategy and design teams, we deliver unique sales materials and B2B marketing targets.

We craft custom solutions pairing strategy and design for unique B2B sales materials.

Pricing

Pricing is crucial in today's advertising. We boost your commercial value with innovative buying models, revenue strategies, and surefire products, maximising value from your IP and audience.

We enhance value with innovative models and strategies, maximising IP and audience returns.

Book A Discovery Call

Meet Elliot
The YouTube Revenue Expert Behind The Polar Bears.

Elliot brings over 15 years of expertise to the media landscape, championing broadcasters, production companies, rights holders, and creators to elevate their YouTube audiences and revenue.

During his tenure at Maker Studios, he oversaw media and monetisation, managing standout creators like PewDiePie and KSI. Subsequently, at Disney, he spearheaded digital commercial advertising across EMEA.

Drawing from this rich background, Elliot founded The Polar Bears, a firm tailored to the next generation of media enterprises, focusing on both audience development and robust sales enablement.

Meet Elliot
The YouTube Revenue Expert Behind The Polar Bears.

Elliot has 15 years in media, enhancing YouTube audiences and revenue for top broadcasters and creators. At Maker Studios, he managed icons like PewDiePie and KSI, and led digital ad efforts in EMEA at Disney.

Leveraging this experience, he founded The Polar Bears, focusing on audience growth and sales empowerment.

Elliot has helped some of the most recognised media companies and brands.

Launched the YouTube ad sales business in the UK

Scaled the YouTube ad sales & partnerships in 5 new territories

Delivered an AVOD revenue masterclass to global teams

Built a YouTube channel to deliver guaranteed organic views

Launched YouTube/FAST global ad sales business

Created an alternative revenue stream during the pandemic

Transform your commerical operations and drive sustainable growth.

Commercial Productisation
‍Turn your content and audience into commercial opportunities.

Vendor Assessment
‍A trusted partner to ensure you negotiate the best deal and vendors are held accountable

Resourcing
‍Tap into years of building commercial teams by knowing who to hire and when to hire.

Commercial Operations
‍Ensure your new commercial team runs like clockwork with tried and tested processes

Management

Add digital commercial expertise to your C-Suite with strategic direction and risk mitigation

Ready to take your commercial division to the next level? Talk with our founder.

Ready to take your campaigns to the next level? Talk with Elliot, our founder.

Steve Bligh-Williams Director,
Digital (Paid Media)

The Polar Bears have completely changed the way we approach our audience data. We never knew how much we were sat on until Elliot and his team lifted the lid on our digital opportunity.

Steve Bligh-Williams Director,
Digital (Paid Media)

The Polar Bears have completely changed the way we approach our audience data. We never knew how much we were sat on until Elliot and his team lifted the lid on our digital opportunity.

Steve Bligh-Williams Director,
Digital (Paid Media)

The Polar Bears have completely changed the way we approach our audience data. We never knew how much we were sat on until Elliot and his team lifted the lid on our digital opportunity.

Steve Bligh-Williams Director,
Digital (Paid Media)

The Polar Bears have completely changed the way we approach our audience data. We never knew how much we were sat on until Elliot and his team lifted the lid on our digital opportunity.

Still not convinced?

Check out some of Elliot's thought pieces

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How we bridged the digital talent gap and train our clients to leave.